Archive for 'Advertising'

Labor accused of giving grants to groups backing carbon tax

Posted 21 October 2011 | By | Categories: Advertising, Carbon tax, Environment | Comments Off

Further revelations of Labor’s willingness to use taxpayers’ money to fund political advertising to support the Carbon Tax include: $4m was spent sending glossy brochures to every Australian household $20.1m was spent on a media advertising campaign ($16.2m on advertising buy and $3.9m on campaign development) $13m is being spent on the Government’s so called [...]

Kevin Rudd’s fruitless health campaign cost $13m

Posted 16 February 2011 | By | Categories: Accountability, Advertising | 2 Comments

THE Federal Government spent almost $13 million advertising Kevin Rudd’s now obsolete health reforms. And it used taxpayer money to make claims that it now says were not correct. The Herald Sun can reveal $12.7 million was spent on promoting the former PM’s plan. The bill, provided by the Government, included the cost of research, [...]

Gillard’s ad campaign cost $20m

Posted 20 October 2010 | By | Categories: Advertising | Comments Off

THE federal government spent more than $20 million advertising its mining tax, health reform and National Broadband Network plans in the weeks leading up to an election being called. Government advertising spending doubled to $76.2 million in the six months to July 2010, coinciding with a change in vetting procedures for political advertising. Almost $5 [...]

$38 Million Wasted on Mining Tax Ads

Posted 07 May 2010 | By | Categories: Advertising | Comments Off

The Rudd Government will spend $38 million advertising its great big new mining tax in yet another blatantly political waste of taxpayers money after exempting the ads from the normal approval process. In an effort to push forward his own agenda, Kevin07 has conveniently forgotten his election promise to cut spending on government advertising. In [...]

Rudd Throws $50 Million at PR Spin

Posted 09 October 2009 | By | Categories: Accountability, Advertising, Prime Minister & Cabinet | Comments Off

The Rudd Government spent more than $49 million of taxpayer money on 418 media advisers, media monitoring and PR spin last year, despite Kevin Rudd’s pre-election promise to cut ministerial staff by 30 percent to bring levels in line with those of 1996. The Defence Department alone employed 103 more media advisors than any other [...]

School Signs Waste…

Posted 08 September 2009 | By | Categories: Accountability, Advertising, Education | Comments Off

Australian taxpayers are forking out more than $7 million to spread the Government’s promotional efforts in primary schools. $3.8 million for mandatory signs at the front of schools and $3.5 million to erect plaques to commemorate the Hon Julia Gillard, Federal Minister for Education. “This is all shocking waste and mismanagement”, said Coalition Scrutiny of [...]

Labor’s Advertising Blowout Mars Digital TV Switch

Posted 24 August 2009 | By | Categories: Advertising | Comments Off

Labor’s cost for preparing the switchover of television from analogue to digital has increased 400 percent. The budgeted costs of communications and advertising over the next three years has risen from an estimated $16 million to $66 million despite Labor’s Communications Minister Stephen Conroy promising before the last election to slash $22 million from the [...]